How I Increased My Leaflet Distribution Response Rates

leaflet distribution

I get asked a lot about the various marketing techniques I use for my businesses. As you can probably guess I’m a big fan of online marketing techniques which I speak about a lot. What’s not always as clear is that I’m also a huge fan of the more traditional offline techniques and am thankful for the success it has brought me.

In this guide I wanted to share some expert advice for increasing leaflet distribution response rates. It’s not difficult but something anyone looking to promote their business this way should know.

Before we get started their a few things you need to know:

Not all campaigns are created equal, meaning some fliers will always receive high response rates than others. Here are several tips that can help increase the response rates of your flier distribution campaign.

leaflet-distribution-london

1.Target the Right industry

Fliers targeted towards the retail sector garner the most response rates.Other industries with equally good response rates include: restaurants, FMCG products, and local business.

2. Established brands have an edge

Establish brands have and edge compared to newer brands, when it comes to flier response rates.

3. Lead Conversion

A sofa business does not need to convert as many leads as a pizza business in order to be profitable.

4. Any business can Join

Any business, new or established can successfully use leaflet distribution as a marketing method.

leaflet-distribution

5. Create A Marketing Campaign

A campaign based approach has better response rates than a single marketing effort.

6. Improve Design

Flier with superior design perform better in terms of response rates from customers.

Struggling With Debt My Story

debt advice

Moving out to the city after graduation had to be the most interesting thing in my life. Little did I know how this choice was going to be the start of an array of debts that a person at my age by then should not have been in.

The joy and pride that comes with moving out of your parents home to your own had covered my sight on what would soon be expected of me.

For me, living in the city would provide better opportunities and in a few years, I would be driving my dream car and dinning with Fortune 500 company members.

A few months down the road, trouble started setting in. The best job I had managed to secure so far wasn’t even close to my career path and the pay was so little that I had to cut down on my meals to be able to pay my rent. Soon, the bills kept coming in and with every increase on levy charges, I found myself either losing a service somewhere or not being able to get a new one and before long, I had to use an extension cable to get electricity from my neighbor at a lower fee since I was disconnected.

Things went bad at work and staff salary was reduced and that meant I couldn’t pay for rent.

At this point, I had accumulated enough debt from friends and family and worst of all financial institutions. Borrowing from one person to pay another was my trick for a while but soon I realized I had to fix things.

Speaking to Robert J Semrad Jr & Associates was one of the best things I did, they provided me with some solid financial advice which included ways I could supplement my income.

I had concluded that my job wouldn’t cut it anymore and I delved into the world of freelance working online. I signed up on several platforms and hoped to get my bids accepted and before long, I was working on projects and soon the cash I got from it was twice as much as what I got from work and I had to quit my job to focus more on freelance work.

freelance working

Within a short while, I was able to pay off all my debts and could get basic services and pay for them with ease. With little steps and small investments, I was able to keep my income steady enough to support me for a few months even without working and with that, I have peace within me for a while now.

Story Of Peter – Against All Odds

peter against all odds

Just as the common adage goes, life does not throw at you what you cannot handle. This is what I thought about while watching Peter’s story on TV.

Peter, not his real name has managed to scale the heights that many people may not for the rest of their lives. A total orphan, Peter got a double tragedy when he was run over by a train while heading to school. This tragic incidence left him with no hands and one foot.

According to doctors, his hands were severely smashed beyond repair that’s why they had to be amputated.

This tragic accident occurred when Peter was in grade three. In such circumstances, most people often despair knowing that life without the limbs and being an orphan would be unbearable. However, this was not the case with peter.

After the accident, his elder brother, who was already in school, got wind of the news and immediately rushed to the accident scene. With the crowd gathering, at a first glance, he saw his brother’s seemingly lifeless body lying on the rails. Using his wits, he gathered courage and collected what remained of his brother and rushed him to the hospital.

Hospital records indicate that he lost so much blood that he hard to be put on blood transfusion before the delicate process of repairing his body could be done. After spending over 1 year in the hospital, Peter was healed albeit minus his hands and 1 leg.

For some time, he stayed at home feeling depressed and confused thinking that it’s the end of life given that he is also a total orphan. Lady luck smiled upon him after spending 3 months at home when a Good Samaritan offered to take him through school. But, first he had to learn how to use his only leg to do most basic things including writing in schools.

Peter went against all odds, working extra hard knowing that he does not have any limbs. He passed lower primary school well and went through high school. As if the accident was a blessing in disguise he passed high school and qualified to join the university where he was admitted to study Bachelor of Science in Information Technology.

Although he had a few challenges overall, things went on smoothly and he graduated with first class honors. Getting a job was hard, but nothing could stand in his way especially after overcoming all the previous challenges.

As I write this, Peter is a computer information technologist with a big firm earning a lot of money and supporting his siblings. He went against all odds to become successful in life. Apart from me, Peter is an inspiration to many people including the ones who are blessed with both limbs. Surely, life has second chances and disability is not inability.

One Of My Favourite Recipes

beef with colcanon mash

I love cooking, and I enjoy sharing my favourite dishes and recipes with other people, so I’m going to tell you how to cook Beef with colcannon mash and beans, and Gravy


 

Gravy:

Keep in mind that when you are done cooking the meatloaf, you will have a rich sauce that has cooked out of the meatloaf. I recommend that you deplete this into a dish, let the oil isolate, and pour the oil off sparing the juices. Blend the juices with flour to make a great sauce that goes well over crush potatoes.


 

Ingredients (6 servings):

1/2 pound – button mushrooms, sliced
2 – celery stalks, chopped
1 – medium onion, chopped
2 pounds – lean ground beef
1 pound – mild Italian sausage, casings removed
1/4 pound – prosciutto, chopped
1 – egg, beaten
1 cup – breadcrumbs
8 ounces – provolone cheese cut into small cubes (about 1/4 inch cubes)
8 ounces – parmesan cheese, shredded
3 to 4 cloves – garlic, minced
3/4 cup – red wine (e.g., Chianti or Cabernet Sauvignon)
1 tablespoon – fresh oregano, finely chopped
2 tablespoons – extra virgin olive oil
1/2 tablespoon – fresh basil, finely chopped
Salt and pepper to make it taste (at least a teaspoon of each)
1/2 teaspoon – red pepper flakes
14.5 ounce can – diced tomatoes


 

Preparation:

Preheat oven to 375 degrees F. Saute the mushrooms, celery, and onion in the olive oil until most of the moisture is gone from the mushrooms (add salt and pepper to taste). Allow to cool to nearly room temperature.

In a big bowl then mix the ground beef, sausage (casings removed), prosciutto, egg, breadcrumbs, provolone, parmesan, garlic, red wine, oregano, basil, salt, pepper, and red pepper flakes along with the cooked mushrooms, celery, and onion. It is essential so as to make sure that you mix them thoroughly. Place into a large baking dish.

My dish is 10 inches in diameter and 4.5 inches deep. Bake for 1 hour uncovered, remove, and place the diced tomatoes over the top.

Cook them uncovered for another additional 45 minutes (check to make sure the tomatoes do not burn).You can serve


 

2. BEEF WITH COLCANNON MASH AND BEANS.

I hope you find the following recipe useful.

Firstly to complete this dish you’ll need olive oil, 10 shallots, 3 bay leaves, 350g dry cured bacon lardoons, handful of fresh thyme, 5 garlic cloves, 750g red wine, 2.5kg steak or braising steak, salt and pepper, 1 litre of beef stock, 830g of beef consommé, 1kg floury potatoes, 40g of butter, 150ml milk, 350g spring greens, 4 spring onions and finally 30g of flat leaf parsley.

Before you start this, I would pop your oven at around 170 degrees.

Heat 3 tbsp of oil in a roasting tray (a large one) over a medium heat. Add whole, peeled shallots, bay leaves, bacon lardoons, thyme and garlic and fry gently for around 15 minutes or until the shallots have softened and become translucent, and the bacon is brown.

I would then add the wine and scrape the sediment from the roasting tine with a wooden spatula. Bring it to a simmer and continue for another 10 minutes.

Season the meat which should be cubed at around 4 cm with salt and pepper.

Then Lay your spicy meat on top of the shallots, wine, and other mixture and do not mix. Pour over the stock and consommé so that all the meat is covered.

Bring the broth to a simmer and then cover the tin with foil and pop in the over for 3-3.5 hours.

finally, take the potatoes to the boil in a pan cover and simmer for 15-20 minutes then drain and add milk and butter to the pan and eat for a further 5 minutes and then serve.